Machine Learning Marketing Attribution – Game Changer or Gimmick?

At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues.  There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge

CTI CustomerUniverse: Insights and Analytics

In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as

CTI CustomerUniverse: Getting to a 360-Degree View of the Customer

In this part 3 of 6 video blog series: Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with a complete 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how the collecting, combining and visualization of a number of marketing metrics from customer analytics

The Art of Social Media Analytics

In our latest blog the “CTI CustomerUniverse was not created by the Big Bang Theory” my colleague, Mark Janowicz, describes how through a systematic approach, using data and technology, we help businesses glean true insights about their customers.  Continuing this important and interesting topic, I’d like to focus on the Social Media Analytics of the

CTI CustomerUniverse was not created by the Big Bang Theory

The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace.  In the end, marketing is trying to capitalize on customer to drive more revenue.  An interesting thing happened as we were discussing what enables you to do CLM and how to capitalize on customer,