From Data to Decisions — I’ve made my career in the world of enterprise computing and have lived through the barrage of marketing slogans that have accompanied decades of “paradigm” shifts. Do you recall the professed wisdom of these marketing mantras? HP told us “Invent”, but maybe we should first…. “Think” as IBM had suggested
In today’s competitive and Omni-channel markets, the key to success of each business is understanding its customers. Through a systematic approach of harnessing data, leveraging analytics and knowledge, one can drive effective marketing decisions in a technology-enabled and model-supported interactive decision process. Customer Segmentation We live in a diverse society where customers differ in their
© Corporate Technologies, Inc. | Privacy & Legal