Sales and Marketing analytics solutions provide advanced insights into key metrics such as: customer acquisition cost; customer lifetime value to predict revenue potential and true value of closed sales; pipeline analysis to manage balance new opportunities with those closing and maintain a healthy pipeline.
Improve targeting and uncover new cross-sell opportunities. Assess pipeline performance against plan and gaininsight into stage, history and aging. Drive average deal size by using predictive models to target high-revenue markets and prospects.
Use customer feedback, transaction history and behaviors to design loyalty programs and initiatives; improve customer experience through insights; identify causes, analyze and lower customer churn.
Build comprehensive customer profiles by integrating data from various operational and marketing data sources. Identify and target unique customer segments and customize the message for each.