The retail “Connected Consumer” emerged, demanding the ability to engage with brands when, where and how they wished. The “Empowered Consumer” then arrived, overturning long-held certainties about the path to purchase, setting foot in a store only after exhaustive online research, and then buying online anyway. Today we have the “Consumer-in-Chief”, who wants not only a seamless experience across every platform he or she wishes to use—but also demands the same flexibility and choice when it comes to the “last mile” between the point of purchase and their home.
The consumer’s new path to purchase has been the most disruptive force in retail in recent years. It’s driven a complete shift in business models and led to retail consolidation and bankruptcies. It’s also changed the C-suite overall, and the skillsets required to understand the new consumer are creating both opportunity and stress among the executive ranks.Understanding today’s path to purchase is integral to the Omni channel strategy of any retailer or consumer business.
Yet few organizations truly understand how consumers make choices and what the key influences are along the shopping journey. The path to purchase consists of various stages and activities. The pre-purchase phase may include discovery, learning, testing and validation. In the purchase phase, transacting itself takes place. Order fulfillment, socializing and advocating comprise the post-purchase phase.
Boost Efficiency in Supply Chain, Inventory, Marketing and Sales
Discover redundancies and identify winning strategies on the product, store or brand level. Reduce Costs and maximize profitability, get the information that matters on time, and act on it to stay one step ahead of the competition.
Identify Changing Consumer Trends and Behavior
Analyze a wide variety of disparate data sources for insights into new things about how customers react to incentives, promotions and external factors. Prepare, analyze and visualize big data to find patterns in purchasing behavior, attract more customers and maximize margins.
Retail Supply Chain Intelligence
Receive accurate and up-to-date performance information on vendor brands, SKUs, deliveries and lead times; forecast needed inventory to meet seasonal demands and track availability. Use item movement analysis to help distributors optimize merchandise levels, minimize out-of-stocks, and manage inventory costs.
Single View of the Customer
Optimize your commerce anywhere strategies based on a 360-degree view of the customer. Gain full visibility across a myriad of data sources such as the in-store POS system or online sales application and associate them with marketing campaigns, inventory availability, shipping options, and customer loyalty systems.