Pharmaceutical Sales and Patient Analytics

Pharmaceutical Sales and Patient Analytics

Highly specialized drugs have a target market of tens of thousands of patients. The high touch process by which the patient ultimately commences therapy is long and complex and involves targeting and educating specialized physicians, working with medical payers to cover the cost of the drugs (beyond the means of most patients), hand holding the patient through the paperwork, and hand holding the patient and the physician in applying and maintaining the drug regimen.

CTI led the conceptualization and implementation of a commercial BI system that has become the go-to application for the sales organization and the patient administration organization to understand the daily patient workflow activities, drug fulfillment and sales growth metrics, and a tool for sales commission forecasting.

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