Call Center and Demand Generation Optimization

Call Center and Demand Generation Optimization

The travel and hospitality business is all about continuous demand generation (high quality catalog drops) with constant adjustment of products and offers in order to yield the best revenue-to-occupancy outcomes, with constant agent productivity assessment and recruiting. In short, it is an intense business. Under the sponsorship of the COO and CIO, CTI delivered an operational DataMart/BI solution that measured catalog response, sales agent productivity, provided real-time commission feedback to agents, real-time financial flash reports to senior management, and marketing analysis to refine future campaigns.

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