CTI CustomerUniverse™ is a revenue growth architecture that is the intersection of business strategy, technology, and data to deliver a cohesive customer experience.  It’s foundation is based on a 360-degree view of the customer to deliver analytics and insights, lifecycle management, segmentation and persona driven campaigns and performance driven metrics.


It is time to discover your customer universe through these exploratory capabilities.


Customer Analytics and Insight

Explore customer metrics for behavioral analytics

Enhance the ability to perform opportunity analysis leading to new revenue sources

Deliver analytics from a single platform that provides a 360-degree view of the customer

Customer Analytics and Insight

Customer Lifecycle Management

Customer Lifecycle ManagementUnderstand the customer lifecycle and what it takes to manage the customer journey

Develop the metrics as to how the customer is moving through the lifecycle

Execute a campaign strategy to acquire, grow and retain customer across the lifecycle

Segmentation and Persona Driven Campaigns

Develop targeted programs that consider the intersection of segments/personas and stage in the customer lifecycle.

Target the most valuable segments and those customers with the most growth potential

Group prospects and customers to deliver more relevant communications and offers with better response rates

Segmentation and Persona Driven Campaigns

Campaign Performance

Campaign PerformanceEstablish closed loop marketing programs that track campaign performance

Determine what marketing efforts are profitable and those that are wasting time and money

Compare and track conversion by channels to understand campaign performance