Customer experience is a sub-set of customer engagement. The customer journey, interactions, and how they make customers feel, are just one view. CTI Customer Universe is a revenue growth architecture that is at the intersection of business strategy, technology, and data and empowers you to deliver a cohesive customer experience.
It’s foundation is based on a 360-degree view of your customer which provides analytics and insights, lifecycle management, segmentation and persona driven campaigns and performance driven metrics. Start to better understand and leverage your customer universe by exploiting new integrated data analytics capabilities.