The customer retention rate of best-in-class companies who have established a consistent view of customers across systems compared to laggards. CTI’s Master data management (MDM) solutions identify the most critical information within an organization—and creates a single source of its truth to power business processes.

MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:

  • A single view of the data—Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person.
  • A 360-degree view of the relationships—Business rules let you identify the relationships among the data, so you can combine data showing John Smith owns a laptop computer with data showing he bought it at a BestBuy store.
  • A complete view of all interactions—Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.


Build Better Customer Profiles

If your goal is to engage customers across every point of contact—personalized marketing offers, relevant online and in-store interactions, or relationship-building customer service calls—knowing precisely who your customers are and their relationship with your business is key to attracting them, retaining them, and building their loyalty.

Deliver Rich Product Information Through All Customer Channels

Enable business users to more efficiently acquire, author, and publish product information. Provide web collaboration and portals to your customers, retailers, distributors, external data contributors and internal teams.

Enhance Customer Service

Supply the business with high quality data to better serve customers. Identify customers in on-line inquiries rapidly with a single, more comprehensive view of them. Reduce customer turnover and improve customer contact methods.

Cloud Customer 360 for Salesforce

Automatically cleanse, consolidate, and manage hierarchies in Salesforce for a single customer view. Maintain and enrich your data by consolidating data from multiple cloud and on-premise systems, such as SAP, Oracle EBS, Eloqua, Marketo, and NetSuite.