When creating and running omni-channel campaigns on a frequent basis, each with a specific set of offers, the process of evaluating performance can be daunting.  The factors by which you need to measure the effectiveness as it relates to the customer lifecycle to address acquisition, growth and retention becomes even more enumerated in how the customer behaves.  The collection and consolidation of data around the customer behaviors becomes essential to closing the loop for campaign performance.  Our CTI CustomerUniverse framework provides a solution for closed loop marketing which alleviates these challenges.


The CTI CustomerUniverse framework serves as a comprehensive connected data platform that provides your organization with self-service dashboards

  • Customer Analytics and Insight
  • Customer Lifecycle Engagement Management
  • Segmentation/Persona Driven Campaigns
  • Campaign Performance Driven Metrics


CTI  CustomerUniverse framework enables the integration of  data from multiple sources  into a centralized business intelligence platform with a feature set of connectors, a data load system (DLS), customizable data models and self-service dashboards. The solution leverages a data warehouse or data lake technology stack that includes ETL, aggregated cleansed data and visualization.  It is a cost effective application that can be cloud-based or on prem.  Our agile methodology and proven combination of adaptors, standard data load system (DLS) and data models will accelerate solution delivery.


  • Affiliate Network
  • DoubleClick
  • Google Analytics Adaptor
  • Custom Commerce

Data Load System

  • Data Profiling
  • ETL Control Schema
  • Data Validation

Data Models

  • Customer Lifecycle
  • Customer Profile
  • Transactions
  • Campaign Communication
  • Media
  • Search

Representative Dashboards 

  • Campaign Performance
  • Consumer Loyalty
  • Lifecycle Metrics
  • Operational KPI’s


Modern cyber criminals are far more likely to hack retail computer systems and databases steal consumer credit card information than to rob a bank for cash. The cyber security risk to your brand and customer relationship are real and attacker sophistication is ever evolving. Fortunately, CTI has built a class-leading cyber security practice that incorporates that latest in threat protection technologies and tactics. CTI will help you protect your consumer data assets by implementing measurable data governance practices that conform to Federal and State Government regulatory obligations in addition to industry specific requirements such as Payment Card Industry (PCI) standards.