When you are creating and running Omni-channel campaigns on a more frequent basis, each being targeted with a specific set of offers, the process of evaluating the performance can be daunting. The factors by which you need to measure the effectiveness as it relates to the customer lifecycle to address acquisition, growth and retention becomes even more enumerated in how the customer behaves. The collection and consolidation of data around the customer behaviors becomes essential to closing the loop for campaign performance. Our CTI CustomerUniverse provides a solution for closed loop marketing which alleviate these challenges to deliver an optimized marketing capability.
The CTI CustomerUniverse enhances marketing ability fo:
- Customer Analytics and Insight
- Customer Lifecycle Management
- Persona Driven Campaign
- Campaign Performance Driven Metrics
Provide your organization with Self-service Dashboards that are fully supported by the CTI CustomerUniverse™ solution that enables you to optimize that relationship.
CTI CustomerUniverse is a closed-loop marketing solution that addresses how to extract data into a centralized business intelligence platform with a feature set of connectors, data load system (DLS), customizable data models and dashboards:
- Affiliate Network
- Google Analytics Adaptor
- Custom Commerce
Data Load System
- Data Profiling
- ETL Control Schema
- Data Validation
- Consumer Lifecycle
- Consumer Profile
- Campaign Communication
- Campaign Performance
- Consumer Loyalty
- Lifecycle Metrics
- Operations KPI’s
The solution leverages a technology stack for data warehousing to include ETL and database along with visualization tools. It is a cost effective application that can be cloud-based or on prem. The combination of adaptors, standard data load system (DLS) and Data Models will accelerate the development in an agile fashion.
PROTECTING YOUR DATA ASSETS
Modern cyber criminals are far more likely to hack retail computer systems and databases steal consumer credit card information than to rob a bank for cash. The cyber security risk to your brand and customer relationship are real and attacker sophistication is ever evolving. Fortunately, CTI has built a class-leading cyber security practice that incorporates that latest in threat protection technologies and tactics. CTI will help you protect your consumer data assets by implementing measurable data governance practices that conform to Federal and State Government regulatory obligations in addition to industry specific requirements such as Payment Card Industry (PCI) standards.