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Marketing Analytics

The Importance of Analytics to Cybersecurity

In part 5 of 6 Vlogs, CTI’s Director of Cybersecurity, Ben Thurston makes the connection between cybersecurity monitoring and analytics. Ben explains the importance of analytics in gathering data and information from multiple security sources to provide insight into what is going on from a security/risk posture. Security analytics, like the CTI CustomerUniverse, collects information […]

Marketing and Cybersecurity – Protecting Against Breaches

Marketing people have access to a lot of customer data – and that makes them prime targets for data breaches – Mark Janowicz talks to Ben Thurston about what marketing professional needs to know about cybersecurity. In this second of six video blogs, CTI’s Ben Thurston explains that not all data are treated equally and […]

Marketing Analytics and Cybersecurity

Cybersecurity and marketing analytics go hand-in-hand because at the end of the day it’s still about keeping data about your customer and prospects safe and out of the hands of cyber criminals.  You certainly do not want the theft of sensitive information to be the next news headline! In this first of six video blogs, […]

CTI CustomerUniverse – Campaigns Across the Lifecycle

In this final (6 of 6) video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse gives marketers insight into how, when and why to launch campaigns that match the needs of the customer based on where they are in the lifecycle journey.  Mark explains how the CTI CustomerUniverse makes it easy to identify, target and […]

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