Category

Decision-making

CTI CustomerUniverse a single, integrated view of the customer

Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they […]

CTI CustomerUniverse was not created by the Big Bang Theory

              The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace.  In the end, marketing is trying to capitalize on customer to drive more revenue.  An interesting thing happened as we were discussing what enables you to do […]

A Recap of Informatica World 2017

“Disruption”  The Force Behind Informatica World 2017: Informatica World 2017 has just completed in San Francisco.  This year’s conference came with a quite a few announcements, and even all new branding.  The new branding is bright and fresh.  There were a few themes of the conference, but “Disruption” was the word of the day.  Throughout […]

Higher Ed – Everyone is Trying to Solve the Same Problem

Data Governance and Student Success —   I just attended the Higher Ed Data Warehouse (HEDW) conference, which this year was hosted at the University of Arizona in Tucson.   This is our second year attending (as a sponsor).    U of A is a sizeable institution with an excellent facility to accommodate the 300+ attendees.  And […]

Contact Us Close