Category

Decision-making

I have all the data…how do I find it? A case for Enterprise Data Catalog

The era of Big Data has been growing over the last 10 years.  Many enterprises have deployed a Hadoop distribution and have put in as much data as possible hoping to solve business problems and drive growth.  Data is the new currency is what we all hear, and we hoard all data we can get […]

CTI CustomerUniverse a single, integrated view of the customer

Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they […]

CTI CustomerUniverse was not created by the Big Bang Theory

              The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace.  In the end, marketing is trying to capitalize on customer to drive more revenue.  An interesting thing happened as we were discussing what enables you to do […]

A Recap of Informatica World 2017

“Disruption”  The Force Behind Informatica World 2017: Informatica World 2017 has just completed in San Francisco.  This year’s conference came with a quite a few announcements, and even all new branding.  The new branding is bright and fresh.  There were a few themes of the conference, but “Disruption” was the word of the day.  Throughout […]

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