Data Governance and Student Success — I just attended the Higher Ed Data Warehouse (HEDW) conference, which this year was hosted at the University of Arizona in Tucson. This is our second year attending (as a sponsor). U of A is a sizeable institution with an excellent facility to accommodate the 300+ attendees. And […]
Student Life-cycle at HEDW Conference — On April 23rd – 26th, CTI is once again sponsoring the Higher Education Data Warehouse conference. Last year at the conference we introduced the concept of the “Student Lifecycle” to drive recruitment, retention and success. The impact of analytics is driving improvements in University performance across a broad […]
Marketing engineering enabled by data analytics enables effective marketing decisions using an interactive modeled decision process.
Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general […]