Category

Data Visualization

CTI CustomerUniverse – Campaigns Across the Lifecycle

In this final (6 of 6) video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse gives marketers insight into how, when and why to launch campaigns that match the needs of the customer based on where they are in the lifecycle journey.  Mark explains how the CTI CustomerUniverse makes it easy to identify, target and […]

CTI CustomerUniverse: Data Integration is Key to Marketing Success

In this part 2 of 6 view blog series: In a recent survey conducted by CTI, marketers listed data integration as the number one obstacle to their ability to arrive at a single, trusted and complete 360-degree analytical view of their customers. In his latest video blog, CTI CustomerUniverse Product Director, Mark Janowicz talks about […]

CTI CustomerUniverse was not created by the Big Bang Theory

              The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace.  In the end, marketing is trying to capitalize on customer to drive more revenue.  An interesting thing happened as we were discussing what enables you to do […]

A Recap of Informatica World 2017

“Disruption”  The Force Behind Informatica World 2017: Informatica World 2017 has just completed in San Francisco.  This year’s conference came with a quite a few announcements, and even all new branding.  The new branding is bright and fresh.  There were a few themes of the conference, but “Disruption” was the word of the day.  Throughout […]

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