Category

Data Security

A Multi-layered Approach to Securing Data Assets

In this 3rd of 6 Vblogs, CTI’s Ben Thurston explains to Mark Janowicz that there is no one cybersecurity solution that will solve all problems when it comes to data security.  The best approach, Ben explains is a multi-layered one. The data that is owned by your marketing team contains a lot of important and […]

Marketing and Cybersecurity – Protecting Against Breaches

Marketing people have access to a lot of customer data – and that makes them prime targets for data breaches – Mark Janowicz talks to Ben Thurston about what marketing professional needs to know about cybersecurity. In this second of six video blogs, CTI’s Ben Thurston explains that not all data are treated equally and […]

Marketing Analytics and Cybersecurity

Cybersecurity and marketing analytics go hand-in-hand because at the end of the day it’s still about keeping data about your customer and prospects safe and out of the hands of cyber criminals.  You certainly do not want the theft of sensitive information to be the next news headline! In this first of six video blogs, […]

The Cause of the Equifax Breach: Why Being Right Still Feels Lousy

I recently wrote a blog about my thoughts on the Equifax breach and predicted that, once the cause of the breach was revealed, it would be attributed to human error and could have been completely preventable.  As it turns out, I was right.  While perusing one of my favorites IT websites, The Register, I came […]

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