The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace. In the end, marketing is trying to capitalize on customer to drive more revenue. An interesting thing happened as we were discussing what enables you to do […]
“Disruption” The Force Behind Informatica World 2017: Informatica World 2017 has just completed in San Francisco. This year’s conference came with a quite a few announcements, and even all new branding. The new branding is bright and fresh. There were a few themes of the conference, but “Disruption” was the word of the day. Throughout […]
Marketing engineering enabled by data analytics enables effective marketing decisions using an interactive modeled decision process.
Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general […]