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Data Analytics

A Recap of Informatica World 2017

“Disruption”  The Force Behind Informatica World 2017: Informatica World 2017 has just completed in San Francisco.  This year’s conference came with a quite a few announcements, and even all new branding.  The new branding is bright and fresh.  There were a few themes of the conference, but “Disruption” was the word of the day.  Throughout […]

ABC’s of Analytics for Marketing Engineering

Marketing engineering enabled by data analytics enables effective marketing decisions using an interactive modeled decision process.

Data Preparation as a Key to Success in Analytics

Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general […]

OBIEE 11G Catalog Manager Best Practices

The catalog manager is used to manage the OBIEE Presentation Catalog. It stores the content that users create in a directory structure of individual files. This content includes folders, shortcuts, Oracle BI EE objects (such as analyses, filters, prompts, and dashboards), and Oracle BI Publisher objects (such as reports and templates).   Here are the […]

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