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Data Analytics

CTI CustomerUniverse a single, integrated view of the customer

Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they […]

Rethinking HR Performance in the world of Cloud and Workday

I’ve been in the Data Analytics space for a long time and over the years I’ve worked on numerous HR “reporting, dash-boarding, and data warehouse projects.”  Actually,  I am in the process of wrapping up a 6 month project that integrates analytics into a Workday environment. Just to level set, Workday, is highly regarded as […]

How the Student Lifecycle Met LCME Big Data

              The Liaison Committee on Medical Education (LCME) accreditation process for medical schools within the United State and Canada is a very intensive and time consuming process. As it should be, given the goal of these schools is to turn out some of the best medical professionals in the […]

CTI CustomerUniverse was not created by the Big Bang Theory

              The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace.  In the end, marketing is trying to capitalize on customer to drive more revenue.  An interesting thing happened as we were discussing what enables you to do […]

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