What Can Fundraisers Learn from Sales Data Science?

For the past few years we’ve worked closely with Higher Education Institutions on applying data analytics to optimize student admissions, financial aid, student retention and academic outcomes. We recognized from the onset that this student “lifecycle” has a straight progression to an alumni lifecycle which has a critical goal of fostering school loyalty and giving.

Graph Databases Not All Hype

At least that’s what I thought when I first starting hearing about graph database technology. I’m a business person, not a database expert.  Our business is simply stated, delivering high value insights for the enterprise through analytics.  So, when our CTO, Kurt Rosenfeld, explained to me what “what is possible” with graph databases I knew

I have all the data…how do I find it? A case for Enterprise Data Catalog

The era of Big Data has been growing over the last 10 years.  Many enterprises have deployed a Hadoop distribution and have put in as much data as possible hoping to solve business problems and drive growth.  Data is the new currency is what we all hear, and we hoard all data we can get

The Importance of Analytics to Cybersecurity

In part 5 of 6 Vlogs, CTI’s Director of Cybersecurity, Ben Thurston makes the connection between cybersecurity monitoring and analytics. Ben explains the importance of analytics in gathering data and information from multiple security sources to provide insight into what is going on from a security/risk posture. Security analytics, like the CTI CustomerUniverse, collects information

CTI CustomerUniverse – Campaigns Across the Lifecycle

In this final (6 of 6) video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse gives marketers insight into how, when and why to launch campaigns that match the needs of the customer based on where they are in the lifecycle journey.  Mark explains how the CTI CustomerUniverse makes it easy to identify, target and

CTI CustomerUniverse and Customer Lifecycle Management

In this part 5 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how the solution gives marketing professionals the power to analyze and act on every interaction your customers have with your brand, all in one trusted and reliable view. This single-trusted view increases your ability to execute highly effective campaigns

CTI CustomerUniverse: Insights and Analytics

In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as

CTI CustomerUniverse: Getting to a 360-Degree View of the Customer

In this part 3 of 6 video blog series: Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with a complete 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how the collecting, combining and visualization of a number of marketing metrics from customer analytics

CTI CustomerUniverse: Data Integration is Key to Marketing Success

In this part 2 of 6 view blog series: In a recent survey conducted by CTI, marketers listed data integration as the number one obstacle to their ability to arrive at a single, trusted and complete 360-degree analytical view of their customers. In his latest video blog, CTI CustomerUniverse Product Director, Mark Janowicz talks about

CTI CustomerUniverse a single, integrated view of the customer

Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they