Category

Cyber Criminals

Marketing Analytics and Cybersecurity

Cybersecurity and marketing analytics go hand-in-hand because at the end of the day it’s still about keeping data about your customer and prospects safe and out of the hands of cyber criminals.  You certainly do not want the theft of sensitive information to be the next news headline! In this first of six video blogs, […]

The Cause of the Equifax Breach: Why Being Right Still Feels Lousy

I recently wrote a blog about my thoughts on the Equifax breach and predicted that, once the cause of the breach was revealed, it would be attributed to human error and could have been completely preventable.  As it turns out, I was right.  While perusing one of my favorites IT websites, The Register, I came […]

The Equifax data breach – why their failure is now my problem

  Like many of us who heard about the Equifax data breach last week, I went to their website over the weekend to check if my data was one of 143 million accounts that may have been compromised.  Sure enough, it was.  Fabulous.  I was promptly directed to another Equifax webpage and notified I was […]

The Equifax Hack – The Ingredients for Misery

  On Sept 7, 2017, Equifax announced they were hacked sometime between May and July of this year. The incident potentially impacts around 143 million U.S. consumers, exposing names, Social Security numbers, birth dates and more. All the ingredients identity thieves need to cook up some misery. Obviously, we all have reason to be concerned by this […]

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