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Customer Insight

Machine Learning Marketing Attribution – Game Changer or Gimmick?

At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues.  There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge […]

CTI CustomerUniverse – Campaigns Across the Lifecycle

In this final (6 of 6) video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse gives marketers insight into how, when and why to launch campaigns that match the needs of the customer based on where they are in the lifecycle journey.  Mark explains how the CTI CustomerUniverse makes it easy to identify, target and […]

CTI CustomerUniverse and Customer Lifecycle Management

In this part 5 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how the solution gives marketing professionals the power to analyze and act on every interaction your customers have with your brand, all in one trusted and reliable view. This single-trusted view increases your ability to execute highly effective campaigns […]

CTI CustomerUniverse: Insights and Analytics

In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as […]

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