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Business Solutions

Machine Learning Marketing Attribution – Game Changer or Gimmick?

At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues.  There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge […]

Graph Databases Not All Hype

At least that’s what I thought when I first starting hearing about graph database technology. I’m a business person, not a database expert.  Our business is simply stated, delivering high value insights for the enterprise through analytics.  So, when our CTO, Kurt Rosenfeld, explained to me what “what is possible” with graph databases I knew […]

Analytics for Higher-Ed: A World of Opportunities, But Beware

Student Life-cycle at HEDW Conference —   On April 23rd – 26th, CTI is once again sponsoring the Higher Education Data Warehouse conference. Last year at the conference we introduced the concept of the “Student Lifecycle” to drive recruitment, retention and success. The impact of analytics is driving improvements in University performance across a broad […]

A new IT Paradigm? Hardly – still the “I” before the “T”

From Data to Decisions — I’ve made my career in the world of enterprise computing and have lived through the barrage of marketing slogans that have accompanied decades of “paradigm” shifts. Do you recall the professed wisdom of these marketing mantras? HP told us “Invent”, but maybe we should first…. “Think” as IBM had suggested […]

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