Blog Entries

A new IT Paradigm? Hardly – still the “I” before the “T”

From Data to Decisions — I’ve made my career in the world of enterprise computing and have lived through the barrage of marketing slogans that have accompanied decades of “paradigm” shifts. Do you recall the professed wisdom of these marketing mantras? HP told us “Invent”, but maybe we should first…. “Think” as IBM had suggested […]

ABC’s of Analytics for Marketing Engineering

Marketing engineering enabled by data analytics enables effective marketing decisions using an interactive modeled decision process.

Success Starts with the Basics for Marketing Analytics

Think about the end before you begin — Over the last century, generations of marketers have seen the rise of new media frontiers from radio, to cable TV and the Internet and quickly learned how to harness their potential. But even a few years ago, very few of them would have imagined the possibilities available […]

Data Preparation as a Key to Success in Analytics

Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general […]

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