Blog Entries

Along the fault line – California takes on Data Privacy Rights and Silicon Valley is freaked

  What’s to worry about California taking on Data Privacy Rights legislation that aims to protect the individual’s data and punish businesses that make their cash by peddling it? Well, it seems that if you Google “California GDPR”, ironically you might find results indicating that Google is none-too-happy, for one. Yes, that’s right, California has […]

What Can Fundraisers Learn from Sales Data Science?

For the past few years we’ve worked closely with Higher Education Institutions on applying data analytics to optimize student admissions, financial aid, student retention and academic outcomes. We recognized from the onset that this student “lifecycle” has a straight progression to an alumni lifecycle which has a critical goal of fostering school loyalty and giving. […]

Machine Learning Marketing Attribution – Game Changer or Gimmick?

At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues.  There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge […]

Cybersecurity Starts at the Top

A majority of an organization’s information is now stored and transferred in digital form creating an extremely urgent need for them to secure their data. The integrity of this digital information is constantly being challenged by attacks aimed at stealing, exposing or manipulating it. This hostile environment affects all industries, from healthcare to finance to […]

Contact Us Close