CTI CustomerUniverse: Insights and Analytics
In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer.
Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as a ways to drive more revenue. Taking the single 360-degree view of the customer along with the analytics, marketers are then able to understand the many different components of the customer – from lifetime value, purchasing channel to purchasing behaviors and more.
This is the fourth of six in a Vblog series on the CTI CustomerUniverse – We invite you to visit our Youtube channel for the whole series.