Cloud Lock what every cloud provider would love

Cloud Lock what every cloud provider would love

“Cloud Lock” hmm what every cloud provider would love. I can’t help but compare Cloud providers with Cell providers. Something about contracts that create as much confusion as possible squeezing every nickel out of you on a monthly basis, also devised to make it extremely uneconomical for you to take your business elsewhere. Although the money squeezing and shady contracts are still here at least now Cell Provider’s will offer to move you from your current provider to use their services. Heck they are even paying for a portion of the cancelation charges. The cell market was prime for this as competition and demand forced them to compete harder for your business. Now we are even seeing smaller cheaper cell providers pop up. Piggy backing off the big boy networks. This was genius, well maybe not genius. If provider A was going to lose business to provider B, then why not create a provider C that use provider A’s network. If customers want other options, then you just created another one for them that is actually still yours, sshhh. This way provider A still gets paid. Hmm, reminds me of some shady financial schemes.

My crystal ball tells me if the Cloud Provider market grows to that of the Cell market we will see the same sort of thing. Competition is good. At first you will be LOCKED and I mean LOCKED into your provider and then maybe just maybe a NON cloud provider will come along and give you more options so you don’t get LOCKED into this Cloud Provider conundrum. The big boys in the cloud provider game are Amazon(AWS), Microsoft (Azure), IBM Cloud/SoftLayer and Google Cloud Platform. There are more but for now, for the most part here is what you’re dealing with. Not going to get into the various service offerings from these providers but what they have in common is they want your business and once they have it, they do not want you to leave. Makes sense to me.

My comparison to Cell & Cloud Providers was somewhat silly as the services they offer are very different but this is why it’s even more important not to get Cloud Lock. ;-). I made that up. The term/phrase “Cloud Lock” Do you like it? No, sounds like something you need to get check out. Oh well, I’m using it. Cloud Lock is simply spending a big portion of your IT budget to get some, if not all of your company’s assets (including processes & software) onto the Cloud Providers Platform. Ok. So you have done that, good job. You are in the Cloud and everyone is happy, excellent. But what if they are not? What happens when performance isn’t up to snuff? Or support just doesn’t speak the same language? Your staff isn’t happy and you are losing programmers. Or your monthly cloud provider bill was about 300% higher than you budgeted for. You need to do something but what can you do? Move back? Move to another provider? What incentive would a Cloud Provider have to make it easy for you to move your business elsewhere? So again, what can you do?

Companies like NetApp, Cisco and other non-Cloud Provider oriented companies have and continue to work on technology that will allow you to move your services to almost any Cloud Provider. NetApp has been referring to this as the “Unbound Cloud”. Proprietary processes and purpose built development can be good for you if that’s what you are in need of but having business critical options should be in your plan. What I mean by business critical options is basically not locking your business into a platform that you cannot move from without causing major disruption to your business. Just like in the infrastructure space think of the logical wedge, abstraction from your hardware. For example, VMWare for the Cloud. Or what NetApp calls it, The “Unbound Cloud”. The mobility of software that doesn’t pin you down. The idea of moving to the cloud was flexibility and dispersion so don’t forget about your business need to also be flexible from a bad service.

For more information about the “Unbound Cloud” and our services please see the links below.

http://www.netapp.com/as/campaigns/unboundcloud/index.aspx

Cloud Strategy

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