Blog Entries

A new IT Paradigm? Hardly – still the “I” before the “T”

From Data to Decisions — I’ve made my career in the world of enterprise computing and have lived through the barrage of marketing slogans that have accompanied decades of “paradigm” shifts. Do you recall the professed wisdom of these marketing mantras? HP told us “Invent”, but maybe we should first…. “Think” as IBM had suggested […]

Success Starts with the Basics for Marketing Analytics

Think about the end before you begin — Over the last century, generations of marketers have seen the rise of new media frontiers from radio, to cable TV and the Internet and quickly learned how to harness their potential. But even a few years ago, very few of them would have imagined the possibilities available […]

Data Preparation as a Key to Success in Analytics

Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general […]

ABC’s of Analytics for Marketing Engineering

In today’s competitive and Omni-channel markets, the key to success of each business is understanding its customers. Through a systematic approach of harnessing data, leveraging analytics and knowledge, one can drive effective marketing decisions in a technology-enabled and model-supported interactive decision process. Customer Segmentation We live in a diverse society where customers differ in their […]

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