Blog Entries

What Can Fundraisers Learn from Sales Data Science?

For the past few years we’ve worked closely with Higher Education Institutions on applying data analytics to optimize student admissions, financial aid, student retention and academic outcomes. We recognized from the onset that this student “lifecycle” has a straight progression to an alumni lifecycle which has a critical goal of fostering school loyalty and giving. […]

Machine Learning Marketing Attribution – Game Changer or Gimmick?

At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues.  There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge […]

Cybersecurity Starts at the Top

A majority of an organization’s information is now stored and transferred in digital form creating an extremely urgent need for them to secure their data. The integrity of this digital information is constantly being challenged by attacks aimed at stealing, exposing or manipulating it. This hostile environment affects all industries, from healthcare to finance to […]

Next-Gen Malware Will Own You

Imagine a ransomware that can get past your endpoint protection, disable Windows Defender, shutdown the host firewall, connect to USB drives, disables access to various executables, encrypts your files and plants its own master boot record and its own boot loader. Not cool, right? How about if it were done just for kicks? Some ransomware […]

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