Author

Mark Janowicz

CTI CustomerUniverse: Data Integration is Key to Marketing Success

In this part 2 of 6 view blog series: In a recent survey conducted by CTI, marketers listed data integration as the number one obstacle to their ability to arrive at a single, trusted and complete 360-degree analytical view of their customers. In his latest video blog, CTI CustomerUniverse Product Director, Mark Janowicz talks about […]

CTI CustomerUniverse a single, integrated view of the customer

Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they […]

How the Student Lifecycle Met LCME Big Data

              The Liaison Committee on Medical Education (LCME) accreditation process for medical schools within the United State and Canada is a very intensive and time consuming process. As it should be, given the goal of these schools is to turn out some of the best medical professionals in the […]

CTI CustomerUniverse was not created by the Big Bang Theory

              The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace.  In the end, marketing is trying to capitalize on customer to drive more revenue.  An interesting thing happened as we were discussing what enables you to do […]

Contact Us Close