In our latest blog the “CTI CustomerUniverse was not created by the Big Bang Theory” my colleague, Mark Janowicz, describes how through a systematic approach, using data and technology, we help businesses glean true insights about their customers. Continuing this important and interesting topic, I’d like to focus […]
Marketing engineering enabled by data analytics enables effective marketing decisions using an interactive modeled decision process.
Think about the end before you begin — Over the last century, generations of marketers have seen the rise of new media frontiers from radio, to cable TV and the Internet and quickly learned how to harness their potential. But even a few years ago, very few of them would have imagined the possibilities available […]
Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general […]