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Trade Promotion Effectiveness Analysis

Corporate Technologies delivers a Trade Promotion Effectiveness Analysis application with  advanced analytics for insight and to track performance of trade spend by event, by retail account, and by sales channel. This holistic view of promotion effectiveness enables you to maintain and expand market share and control budget.

This analytical application gives you visibility and timely analysis to help you avoid cost creep and share loss while launching promotions.  Through the aggregation of your business intelligence into a single, consistent and accurate overview you can see how pricing, placement and preference interact.  

BUSINESS CHALLENGESKEY SOLUTION FEATURES
  • Maintain a unified overview of all performance factors related to promotional spend
  • Help managers understand the interaction among key performance indicators
  • Monitor long-term value and cost to serve of key accounts
  • Highlight the potential for expansion where markets are strong and your share is low
  • Financial transparency
  • Data integration
  • Collaboration
  • Proactive promotion management
BUSINESS BENEFITSSOLUTION DETAILS
  • Improved account management
  • Better brand management
  • Enhanced problem solving
  • Reduced total cost of ownership
  • KPI's and metrics for key performance measures for the manufacturer and the retailer, at the event, product and category level
  • Fully integrated with financials and supply chain