Customer Loyalty Program Optimization

Customer Loyalty Program Optimization

A pioneer of customer loyalty products provides leading retailers with a platform that increases e-commerce spend supported by continuous customer/member acquisition marketing, engagement and retention – addressing millions of customers.
Under the sponsorship of the CFO and CMO, this data-driven business selected CTI from 3 other competing bids, to build a new analytics solution to improve campaigns, understand where and how incentives drive member engagement and profit, understand and reduce “free-loaders” and link this back to the retailers’ products and brands.

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