Media and Publishing
Corporate Technologies has been delivering Business Intelligence to media and publishing companies for nearly two decades.
Business Intelligence turns raw data about customers, competitors, products and promotions into compelling information to help media and publishing companies monitor markets and customer trends, acquire new customers and track partners, affiliates and competitors.
We develop BI solutions that provide the information our media and publishing customers need to make better more informed decisions in key business areas including:
- Process Intelligence: Monitor and manage complex production processes with dashboards, reports and analytical applications. Monitor and track overall content management process. Use drill downs to explore details of each process task. Track complex production processes from disparate sources into one single and uniformed view.
- Customer Segmentation Intelligence: Combine data for disparate sources to gain meaningful correlations of customers segments to better target marketing and promotional campaigns; Analyze key demographics to identify potential cross-sell and up-sell opportunities and increase value of advertising opportunities for partners.
- Customer Retention Intelligence: Monitor and track marketing and new customer acquisition campaigns for effectiveness, analyze and act to maintain subscription revenues, campaign metrics, expiring subscriptions, renewal rates and new wins.
- Sales and Subscription Intelligence: Review and analyze forecast market potential and revenue of new music, films, books, magazines, newspapers, television series and other media. Accurately predict subscription orders, sales for books, newspapers and magazines and monitor sales across distribution channels with detailed analysis of audience, reach, message and promotion.