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Sales and Marketing

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Business Intelligence provides sales and marketing teams with information and insights they need on customers, prospects, markets and competitors.  With powerful dashboards, analytical and reporting solutions sales and marketing teams will be able to better and more accurately track, monitor and analyze every aspect of the sales cycle.   Business Intelligence makes it easier to identify cross-selling opportunities, locate profitable customers,  tracking competitors, and to create strategies to successfully reach sales quotas and revenue goals and objectives.  

 

 

 

For over a decade, Corporate Technologies has been creating Business Intelligence solutions that provide sales and marketing teams with the information they need to successfully track sales and pipeline deals, monitor forecasts, analyze revenue streams and to provide better customer service. 

 

Our Business Intelligence Sales and Marketing solutions help our customers make better more informed decisions in critical areas including:

  • Sales Planning: Accurately forecast sales and provide reliable revenue projections. Combine sales planning process with supply chain forecasts, headcount projections; sales compensation planning and integrated financials. Monitor and analyze profitability reporting by customer, by product and by region. Validate sales plans against corporate targets.

  • Sales Analysis: Track which divisions of business are selling and identify sales people that are performing to expectations. Measure actual performance against quantity or revenue forecasts; Set and monitor targets against customers and/or products; understand and optimize sale force effectiveness, revenue per customer and pipeline performance over time. Track key sales metrics and deliver real-time reports to sales reps detailing performance against plan.

  • Campaign Tracking: Gain a deeper understanding of target markets, consumer trends and competitors; Uncover hidden sales opportunities and risks in market segments; deploy more effective sales, marketing and promotional strategies. Analyze campaign strategies to determine which activities were successful, which were not and why. Monitor marketing activities against objectives, understand customer demographics and target marketing initiatives to buying patterns of customers and prospects.

  • Customer Analysis: Understand what drives customer behavior, expectations and loyalty. Identify important customers and take action to maximize customer value and profitability. Respond quickly to opportunities and threats. Use a “single view” of customers across the organization to improve customer relationship management.